HBC:The HongKong Benchmarking Clearinghouse

You must deliver on your brand promise to the mulitiply your brand power

Your brand is simply the expression of your business strategy, and service is your delivery mechanism. Your company's ability to deliver on your promise is fundamental to your sustained growth.

Dr Janaelle Barlow, an acclaimed international consultant and best selling author, will present concrete strategies that will help you deliver on your brand promise. Dr. Barlow has consulted with companies across Europe, North America and Asia. She has been coming to Asia since 1985 to work with clients of TMI and Management Strategies in results-oriented planning; building, shaping and aligning service cultures with brand values; and managing complaints.

In htis highly interactive seminar, Dr. Barlow will lay out a road map to realies the full potential of your Brand by making customer service so distinct that it multiplies your Brand Power. Dr. Barlow will also guide you in building an on-brand organisation using numerous practicalexercises, case studies, and strategic activities that focus on YOUR brand.

Be prepared for an absolutely hands-on session.

Why should you attend?

This seminar will help you understand:

why it is imperative to alogn the organisation culture with brand promise and values
how to develop a recognisable style in your service delivery that reflects your brand values
how to build and sustain on-brand behaviours within the organisation
how to resonate the voice of the customer within the organisation

Who should attend?

Top Management and senior managers/executive who have a key role in developing and implementing your business strategy, brand strategy, organisational and people development, customer service, and other relevant processes.